Verified case study
AnalyticsLiv: 78% Improvement in Organic Search CTR
Organic CTR rose from 0.9% to 1.6% while Google Search clicks and total website users also increased.
This project was led by Pawan Kumar, Founder of NoTox Web. The client did not necessarily engage NoTox Web under its current agency brand.
Project overview
The context behind the work
AnalyticsLiv needed to make its organic visibility more efficient while gradually reducing dependence on paid search. Pawan led the search-performance work now presented by NoTox Web as evidence of founder-led delivery experience.
Objectives
- Improve organic search click-through rate.
- Reduce dependence on paid search while maintaining overall website growth.
Measured results
Headline performance changes
Organic Search CTR
+78% 0.9% → 1.6%Google Search Clicks
+10.4% 1.34K → 1.48KTotal Users
+56.7% Latest 30-day GA4 comparisonActive Users
+56.6% Latest 30-day GA4 comparisonSource evidence
Google Search Console and GA4 comparisons
The screenshots below show the source interfaces used to verify the reported comparison values.
Delivery
Work completed
- Organic search performance and CTR optimization
- Google Search Console analysis and SEO monitoring
- GA4 traffic and acquisition analysis
- Paid-search performance review and channel evaluation
All documented results
| Metric | Result |
|---|---|
| Organic Search CTR | +78%0.9% → 1.6% |
| Google Search Clicks | +10.4%1.34K → 1.48K |
| Total Users | +56.7%Latest 30-day GA4 comparison |
| Active Users | +56.6%Latest 30-day GA4 comparison |
| Paid Search Sessions | -20.9%Lower paid-search reliance |
| Contact Page Views | +109.3%GA4 comparison |
Outcome
What the measured period showed
The measured periods show a more efficient organic-search presence: CTR and clicks improved, total users grew, and the traffic mix relied less on Paid Search.
- Event count: +13.2%
- Case Studies page views: +100%
- Direct sessions: +32%
Results are based on Google Search Console and/or Google Analytics comparison data for the stated measured periods. Outcomes vary by baseline, market, implementation, and other factors.