Verified project evidence

Case Studies and Measured Digital Marketing Results

Selected results from projects led by Pawan Kumar, Founder of NoTox Web. Every percentage below is tied to the named measurement platform and comparison period.

Real results, clear context

Four projects with source-backed outcomes

These projects were originally led by Pawan Kumar. They are presented transparently as evidence of the delivery experience that now informs NoTox Web.

Compared three-month periods and a latest 30-day GA4 comparison Digital Analytics & Marketing Technology

78% improvement in organic search CTR

AnalyticsLiv

Organic CTR rose from 0.9% to 1.6% while Google Search clicks and total website users also increased.

Led by: Pawan Kumar
Primary service: SEO & Search Performance Optimization

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28 days Mental Health & Wellness

329% increase in Google Search clicks

Authentic Wellness Group

Clicks grew from 7 to 30, impressions rose from 66 to 211, and average search position improved.

Led by: Pawan Kumar
Primary service: Technical SEO, On-Page SEO, GA4 & Search Console

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3 months Domestic Staffing & Household Services

53% increase in Google Search clicks

SOFLO Domestics

Clicks grew from 1.97K to 3.02K while impressions and organic click-through rate also increased.

Led by: Pawan Kumar
Primary service: SEO, Technical SEO, Content Optimization & Google Ads

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28 days Luxury Transportation & Limousine Services

48% increase in Google Search clicks

Sahou Lux Limousine Atlanta

Clicks increased from 112 to 166 during a focused 28-day technical SEO, AI-search, and paid-search project.

Led by: Pawan Kumar
Primary service: Technical SEO, AEO/GEO, Search Visibility & Google Ads

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