Verified case study
Sahou Lux Limousine Atlanta: 48% Increase in Google Search Clicks
Clicks increased from 112 to 166 during a focused 28-day technical SEO, AI-search, and paid-search project.
This project was led by Pawan Kumar, Founder of NoTox Web. The client did not necessarily engage NoTox Web under its current agency brand.
Project overview
The context behind the work
Sahou Lux Limousine Atlanta needed stronger search visibility, technical improvements, and better organic and paid-search performance. Pawan led a focused 28-day engagement covering technical SEO, AEO/GEO readiness, analytics, and Google Ads.
Objectives
- Improve Google Search visibility, clicks, impressions, and CTR.
- Fix technical SEO issues and strengthen AEO/GEO readiness.
- Support website traffic and paid-search performance.
Measured results
Headline performance changes
Google Search Clicks
+48.2% 112 → 166Search Impressions
+22.3% 23.3K → 28.5KOrganic CTR
+20% 0.5% → 0.6%Active Users
+23.8% GA4 comparisonSource evidence
Google Search Console and GA4 comparisons
The screenshots below show the source interfaces used to verify the reported comparison values.
Delivery
Work completed
- Technical SEO, indexing, and on-page checks
- AEO/GEO and AI-search readiness improvements
- GA4 traffic analysis and Search Console monitoring
- Google Ads optimization
All documented results
| Metric | Result |
|---|---|
| Google Search Clicks | +48.2%112 → 166 |
| Search Impressions | +22.3%23.3K → 28.5K |
| Organic CTR | +20%0.5% → 0.6% |
| Active Users | +23.8%GA4 comparison |
| U.S. Active Users | +28.8%GA4 comparison |
| Paid Search Sessions | +22%GA4 comparison |
| Select Car Page Views | +61.5%GA4 comparison |
Outcome
What the measured period showed
The 28-day comparison documents improved organic visibility and website activity following technical SEO, AI-search readiness, measurement, and paid-search optimization.
- Event count: +13%
- Homepage views: +19.6%
- Thank You page views: +35.1%
Results are based on Google Search Console and/or Google Analytics comparison data for the stated measured periods. Outcomes vary by baseline, market, implementation, and other factors.