Verified case study
SOFLO Domestics: 53% Increase in Google Search Clicks
Clicks grew from 1.97K to 3.02K while impressions and organic click-through rate also increased.
This project was led by Pawan Kumar, Founder of NoTox Web. The client did not necessarily engage NoTox Web under its current agency brand.
Project overview
The context behind the work
SOFLO Domestics needed stronger and more consistent organic visibility. Pawan led ongoing technical SEO, on-page optimization, content, internal linking, monitoring, and paid-search support.
Objectives
- Increase organic search traffic, impressions, and clicks.
- Improve organic CTR and technical/on-page quality.
- Publish and optimize relevant content while supporting Google Ads.
Measured results
Headline performance changes
Google Search Clicks
+53.3% 1.97K → 3.02KSearch Impressions
+21.7% 166K → 202KOrganic CTR
+25% 1.2% → 1.5%Source evidence
Google Search Console and GA4 comparisons
The screenshots below show the source interfaces used to verify the reported comparison values.
Delivery
Work completed
- Technical and on-page SEO improvements
- Keyword research, targeting, and content publishing
- Existing-content and internal-link optimization
- Search Console monitoring and Google Ads management
All documented results
| Metric | Result |
|---|---|
| Google Search Clicks | +53.3%1.97K → 3.02K |
| Search Impressions | +21.7%166K → 202K |
| Organic CTR | +25%1.2% → 1.5% |
Outcome
What the measured period showed
The three-month comparison shows stronger visibility and significantly more organic clicks following ongoing SEO, technical optimization, and content work.
Results are based on Google Search Console and/or Google Analytics comparison data for the stated measured periods. Outcomes vary by baseline, market, implementation, and other factors.