Verified case study
Authentic Wellness Group: 329% Increase in Google Search Clicks
Clicks grew from 7 to 30, impressions rose from 66 to 211, and average search position improved.
This project was led by Pawan Kumar, Founder of NoTox Web. The client did not necessarily engage NoTox Web under its current agency brand.
Project overview
The context behind the work
Authentic Wellness Group needed stronger organic visibility, better website performance, and more dependable analytics and search tracking. Pawan led a focused technical, on-page, and measurement improvement project.
Objectives
- Increase Google Search clicks and impressions.
- Improve average search position, on-page quality, and technical foundations.
- Strengthen GA4 and Search Console tracking.
Measured results
Headline performance changes
Google Search Clicks
+329% 7 → 30Search Impressions
+220% 66 → 211Organic CTR
+34% 10.6% → 14.2%Average Position
36.4 → 26.0 Improved by 10.4 positionsSource evidence
Google Search Console and GA4 comparisons
The screenshots below show the source interfaces used to verify the reported comparison values.
Delivery
Work completed
- Technical SEO fixes and indexing review
- On-page and search-visibility improvements
- Search Console review and remediation
- GA4 configuration and performance monitoring
All documented results
| Metric | Result |
|---|---|
| Google Search Clicks | +329%7 → 30 |
| Search Impressions | +220%66 → 211 |
| Organic CTR | +34%10.6% → 14.2% |
| Average Position | 36.4 → 26.0Improved by 10.4 positions |
| Organic Search Sessions | +83.3%GA4 comparison |
| U.S. Active Users | +59.4%GA4 comparison |
| Contact Page Views | +85.7%GA4 comparison |
Outcome
What the measured period showed
Within the measured 28-day period, the site recorded stronger visibility across clicks, impressions, CTR, average position, and organic sessions after the technical, on-page, and tracking work.
- Active users: +19.6%
- Event count: +68%
- New users: +3.6%
Results are based on Google Search Console and/or Google Analytics comparison data for the stated measured periods. Outcomes vary by baseline, market, implementation, and other factors.